As I’ve said in previous columns, it seems that Apple can’t catch a break. Just when things seem to be going well, the media says it’s all bad news. Take the announcement that Apple sold nine million 2013 iPhones the first three days they were on sale. No other mobile handset company has come close, […]

While a figure of 13 million sales for a single product would be a huge deal for most tech companies, to Apple, that number, tallied over the six-year life of the Apple TV, means it’s still just a hobby. True, more than half of those sales occurred in the past year, which means that it […]

A popular joke, and maybe it’s not so funny, is that doing the same thing over and over again and expecting a different result is a classic definition of insanity. If we take that concept literally, what can you say about Microsoft? After all, the company has been touting tablets for years, and has failed […]

Officially, Apple TV, a video streaming set top box that costs a mere $99, remains a “hobby” or “grand vision” for Apple, depending on which comments from Tim Cook you take seriously. Perhaps both are correct. However, that doesn’t mean the Apple TV isn’t successful. In fact, it’s the market leader. So here we go […]