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    Does Apple Care About the Enterprise?

    November 9th, 2010

    With the unexpected (but not surprising) announcement that the Xserve rack-mounted server was being discontinued last week, it is understandable that some are wondering whether Apple is giving up not just a tiny money tree, but corporate credibility. After all, isn’t it true that Apple cares about consumers, not businesses? The reason for the Xserve’s […]


    The MobileMe Wrecking Ball

    July 23rd, 2008

    One of the alleged hallmarks of the Apple consumer experience is a product or service that just works. That was the promise of the original Mac back in 1984, and it’s one that instills their marketing spin day in and day out. Would that the reality conformed to the claim. Take the service that was […]


    Just When You Thought It Was Safe to Clone Your Mac

    July 15th, 2008

    Since Psystar, a tiny Florida-based company, began to sell Mac clones this past spring, I’m sure many of you wondered just when Apple would respond. For weeks, the silence seemed deafening, or maybe the early teething problems Psystar encountered before they got their venture up and running gave Apple hope that they’d be able to […]


    Is Apple Moving Away From Pro Computers?

    January 8th, 2008

    I’m sure many of you were blindsided when Apple quietly upgraded the Mac Pro and the Xserve to use the new Intel “Harpertown” Xeon chips, code-named Penryn. Now it’s perfectly clear that this is a worthwhile upgrade. The new chips are not only faster, but cooler running, consuming less power. So those of you with […]