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    Newsletter #478 Preview: Taking the Mac Seriously After 25 Years

    January 25th, 2009

    You didn’t hear anything about it at Macworld Expo, at least from the mouths of Philip Schiller or any other Apple employee. During last week’s session with financial analysts, Apple’s executives weren’t even asked the question, and they felt no need to volunteer a response. Indeed, the rest of the world is nevertheless observing the […]


    Newsletter #475 Preview: How Apple Might Avoid a 2009 Screwup

    January 4th, 2009

    It’s quite easy for a tech writer to tell you what a certain company ought to do to become successful or at least remain successful. But the only thing is that if any of us really knew what was really necessary, we’d be making the big bucks as an executive at one of those companies. […]


    Newsletter #474 Preview: Is Apple Using Focus Group Testing?

    December 28th, 2008

    If you can believe Microsoft, they frequently put groups of users in little test rooms — or some sort of testing environment — and expose them to the new features in a product. By gauging their reactions, they decide whether those capabilities deserve to go into production. Now if you look at Microsoft’s shipping products, […]


    The Microsoft On-The-Skids Report

    December 24th, 2008

    It appears that no company is immune from economic woes. Toyota, now the world’s largest automaker, was once thought to be bulletproof, yet the company is about about to suffer from the first financial loss in its history. Apple appears to be cutting back on production for this quarter, although it seems certain they’ll still […]