One way for industry analysts to reduce a company’s share of a specific market is to change the market. At one time, iPads were placed in a so-called media tablet category, as opposed to a Windows tablet which, is of course, used for real work. This put a modestly expensive gadget in the same category […]

For quite some time now, members of the media have proclaimed Samsung the indisputable winner of the smartphone wars, the veritable king of the hill. Apple was doomed to niche status, so might as well get ready for the PC and Mac wars revisited. You know, that’s when Microsoft cemented its leadership long ago, and […]

As most of you know, IDC is a major industry analyst. The company is also a division of IDG Group, which also brings you, among other properties, Macworld magazine and the Macworld | iWorld Expo. So you sort of expect that IDC would be fair to Apple. But expectations are sometimes not met. So you have […]