You know the story. Apple repeats it nearly every quarter when reporting Mac sales, up or down. About 50% of the people buying one are new to the platform; most are presumably Windows switchers. Now I’m not altogether sure where Apple gets its data. Perhaps people just registering a Mac for the first time are […]

Apple spent a surprising amount of time talking about Macs at last week’s WWDC. No, not just macOS High Sierra, but in introducing new hardware, and talking about forthcoming products. While Apple normally doesn’t say much about future gear, this time they couldn’t stop talking; well, mostly. But that doesn’t mean we have the full […]

Let’s not forget that Apple Inc. used to be known as Apple Computer Inc. But in 2007, with the launch of the iPhone, the word “Computer” vanished. What changed? It’s not that Apple suddenly stopped making Macs, or didn’t built other products over the years. Don’t forget that the original PostScript printer, the Apple LaserWriter, […]

You may not remember this, but Siri debuted on the iPhone 4s on October 4, 2011, the day before Steve Jobs died. While it became a sort of cultural icon right away, it wasn’t necessarily all that accurate. All right, Siri would certainly pay attention to actor Samuel L. Jackson in a series of TV […]