The speculation about Apple rebranding OS X as “macOS” intensified this week when some developer documentation mentioned a new revenue split for subscriptions via in-app purchases. So for the second year and beyond, it would be reduced from 30% to 15%. If that holds true, developers are getting a much better deal. That should have been […]

There seems to be a meme playing out in the media in recent weeks that Apple updates gear and operating systems too often. This feeling is supported by the fact that many product refreshes, particularly Macs, are quite minor and barely discernible. The last iOS and OS X (or whatever it’ll be called next week) […]

As you might expect, the tech pundits are now working overtime trying to guess what the next operating system for Macs will contain. Notice that I’m avoiding discussion in this column on whether it’ll be branded macOS, or Mac OS, or remain as OS X. I really don’t care all that much what it’s going […]

I read a piece at Wired this week that reminded me of something that many of today’s Mac users probably never heard before. June 6, 2016 is the 11th anniversary of Steve Jobs’ original announcement that Macs were switching from the PowerPC to Intel. And to say that Mac users of the time were surprised is […]