You know the story. Apple repeats it nearly every quarter when reporting Mac sales, up or down. About 50% of the people buying one are new to the platform; most are presumably Windows switchers. Now I’m not altogether sure where Apple gets its data. Perhaps people just registering a Mac for the first time are […]

Just days after Apple released the second developer beta of iOS 11, it was time for the public to get involved. It’s part of Apple’s Public Beta program, where brave customers have their chance to try out beta operating systems. In the past, all the action revolved around macOS and iOS, but this year you’ll […]

When Steve Jobs demonstrated the first iPhone at a Macworld Expo on January 9, 2007, I was only half listening. To me, a cell phone was all about making phone calls. Their web browsers and email tools were clunky, clumsy, and how can you type quickly on a telephone keypad? At the time, I would […]

I’m often amazed how polarizing the issue of Apple’s pricing policies can become. The conventional wisdom is usually that anything with an Apple label on it is overpriced. It has to be, considering the company takes huge profits from sales. So where are the cheap iPhones, iPads, and Macs? And how dare Apple consider charging […]