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    Windows 10: The Oversell Begins

    June 2nd, 2015

    Just this week, I was examining the headlines over at an aggregator of tech news. Normally it’s filled with articles with Apple in the title, but not necessarily this week. You see Windows 10 is coming. Well, not today or tomorrow, more like July 29, so get your PCs ready, or your copies of Parallels […]


    Should Apple Respond to Microsoft’s Big Bet?

    May 27th, 2015

    A recent article from one of my long-time colleagues, Peter Cohen of iMore, started me thinking about the various approaches taken by Microsoft and Apple towards operating system releases. Up till now, a new OS was an event. There would be full-blown media events, often accompanied by advertising, and tech writers would often be granted early […]


    The Apple Watch and a Buggy Rollout

    April 30th, 2015

    You just know that Apple’s marketing machine has been in full force trying to convince you that the Apple Watch is absolutely amazing, about to take over an industry that has, so far, not gone very far. Reviews present a more nuanced view. It’s a fashionable, trendsetting gadget, but somewhat rough about the edges. Understand that I […]


    Of Halo Effects and More Halo Effects

    March 31st, 2015

    You know the score: People who buy other Apple gear, such as an iPhone or an iPad, are tempted to consider Macs the next time they are in the market for a personal computer. In recent years, Apple has claimed that some 50% of the people who buy new Macs at an Apple Store are new to […]