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    Reviewing Products Without Reviewing Them

    January 13th, 2016

    Most of the time, when I receive a product for review, I’ll also receive a set of so-called reviewer’s notes from the manufacturer or publisher. They are designed to emphasize the salient points, and make a strong pitch for a positive review. If you follow the writeup in the order the company specifies, however, you’ll […]


    Making the Wrong Criticisms About Apple

    December 22nd, 2015

    The typical criticisms about Apple over the years have fallen into a narrow range. It depends on the era, but back in the 1990s it was about being a niche PC maker. Indeed, Michael Dell, founder of Dell, was once famously quoted as saying that Apple should return the money to the investors and close […]


    Yet Another Prediction About the End of OS X

    December 15th, 2015

    Now consider some basic facts before we deal with fantasy. The 2015 MacBook, with a low-power Intel processor, is eclipsed by the iPad Pro in performance. The newest member of the iPad family is about 50% faster. Apple boasts the high-end tablet is also faster than 80% of the note-books sold in the last year, although […]


    The “Never Say Never” Report

    November 25th, 2015

    Reading the tea leaves around the Apple universe is pretty common. All sorts of rumors arise, and some of them are even true. One sure source of bits and pieces about future Apple gear is the supply chain, at least for those who have access. It’s been shown that it’s near impossible to keep everything hidden, […]