Imagine if you were the CEO of the world’s largest software company, and that some of your products had shares of upwards of 90% in certain market segments. You are sitting at the top of the mountain, reasonably secure in your knowledge that there were no credible competitors out there, and that your place in […]

In recent months, I’ve come to believe that most people finally understand that Macs and PCs are comparably priced when comparably equipped. That is, until I read some more of that silly fiction that attempts to convey precisely the reverse, that Apple is the BMW, and the PC is the Ford, and that the former […]

All right, I recognize that the title of this article is apt to inspire a number of strange responses. After all, Microsoft is still laughing all the way to the bank, with great profits and rising sales. However, there have been troubling signs for a number of years now, although the forces of inertia just […]

I like being surprised, but I have to tell you that I didn’t expect Office 2008 for the Mac to do very well. You see, Microsoft’s reputation is heavily tarnished these days, and more and more people are embracing Macs; in greater numbers, in fact, than anyone had a right to expect. At the same […]