Take a look at Apple these days. One billion device activations, hundreds of millions of users for individual products. This is mass market to the nth degree, yet it wasn’t so many years ago that the company was regarded as a maker of niche computers. The relatively lower volume products, such as Macs and even today’s Apple […]

One thing is certain: There are commentators and industry analysts who appear to be spending unreasonable amounts of time waiting and hoping for Apple to fail. It has become an imperative to some who still cannot believe the company can continue to report higher iPhone sales, or even higher sales of Macs for that matter. Record sales […]

There’s an assumption on the part of some people that Mac users are mindless dweebs, people who will loyally follow Apple Inc. over the edge of a cliff to prove their loyalty to the platform. Facts don’t matter to them, it’s claimed. So if Tim Cook says a new Mac feature is the bee’s knees, they […]

Microsoft went into Windows 10 with low expectations from the public. After the Windows 8 debacle, just about anything would present an improvement. Indeed, the key feature of the forthcoming Windows refresh appears to be the return of a fully-enabled Start menu. The word “pathetic” comes to mind, that a feature mistakenly removed (or at […]