One definition of insanity is constantly doing the same thing, and expecting a different result. While I might be a little presumptuous in suggesting that Microsoft — or its leadership — could be considered insane, you have to wonder about some of the company’s questionable marketing decisions. Take the Zune music player. Microsoft double-crosses their […]

The chatter continues over just how one should classify Snow Leopard and Windows 7. The most common descriptive phrases are “service pack” or “major upgrade,” but there are actually finer distinctions that I’ll get to shortly. Now Windows advocates like to refer to Snow Leopard as a service pack, in a sense echoing what Apple […]

Can you imagine the world’s largest, mightiest software company being afraid? It doesn’t seem to make a whole lot of sense, and if you said it was utterly illogical, I’d understand. But when you’re number one in any industry, you can’t believe it’ll last forever, because it probably won’t. Think of the millionaire who believes […]