How things have changed. Consider the state of Apple Inc. 30 years ago, when it was known as Apple Computer. In many descriptions of the company from the mainstream media, the word “beleaguered” inevitably appeared. It was hard to avoid it, and you had to be optimistic that the company would succeed in a world […]

I’ve been following the goings on at Apple Inc. since the 1980s. In those days, I was the eccentric among owners of personal computers (and perhaps I still am). So when I went to a software store (remember them?) and asked about software for my Mac, I was presented with a dismissive look, though an […]

When I first began using a Mac in the 1980s, I didn’t look at the company as a potential money machine. For well over a decade, my decision was often attacked by PC-using critics. They told me there wasn’t any useful software for a Mac, at the same time I was generating content with Adobe […]

Apple has made a huge amount of progress overcoming common impressions of the company over the years, and the unexpected continues to happen. At first, there was a computer named Apple, but a different product, the Mac, had the staying power. in the early days,. the use of a graphical user interface was considered controversial […]