As most regular readers know, I’m not enamored of Consumer Reports and the way the magazine handles personal technology. Their efforts to simplify and generalize possibly complex information ends up helping nobody. While they no doubt accurately represent reader surveys about product and service reliability, the actual reviews are tragically flawed. I’m also concerned why […]

Apple has gotten a bad rap for high OS upgrade prices. It all started in the early days when you could download the latest and greatest Mac OS free of charge, or just get your blank floppies copied at a local dealer or user group. If you wanted the full package with all the user […]

I realize that Microsoft, despite being second to Apple in tech industry stock market cap, remains a behemoth to be reckoned with. But it’s also curious to see how the company arrived at that position despite remaining totally oblivious to pop culture, and what regular people want or expect. Perhaps Microsoft’s most successful marketing campaign […]

Steven P. Jobs certainly didn’t gain any friends at Adobe when he pronounced Flash dead and buried earlier this year, essentially the next floppy disk. In response, Adobe’s PR people, and some of their executives too, have engaged in pointless spin control, while at the same time continuing to avoid the real issues. The most […]