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    So What is Apple Really Selling?

    March 31st, 2011

    On the surface, Apple is very similar to other high-tech companies. They build and sell hardware and software and, they hope and expect, make profits from them. That ought to be sufficient, and it is for most companies. But Apple, by word and deed, seems to have a far more expansive purpose. You can say, […]


    Can’t You Live Without an Apple Product Update? (Revised!)

    February 23rd, 2011

    Editor’s Note: Hours after I wrote the article below, Apple sent out one of its famous media invitations, announcing a special event to be held in San Francisco on March 2nd. As usual, the illustration in the invitation provides a broad hint at what it’s all about. In this case, the date is slightly peeled […]


    So Who is Number One Now?

    February 18th, 2011

    It wasn’t so many years ago that Apple’s Mac market share was a mere blip compared to the Windows PC. Some suggested it was mostly noise, and very little signal, but that’s also when the tech pundit of the week suggested Apple was dying any day now. For the past 19 quarters, Apple’s sales growth […]


    Outlook for Mac 2011 — Still Not Ready for Prime Time

    February 11th, 2011

    So Microsoft has released some maintenance updates to the Office 2011 for Mac suite over the past few months. They were largely designed to patch security holes, or fix some bugs. For the most part, I’ve seen no change in Word or Outlook, and the latter remains a tough sell, in severe need of real […]