If you were hoping to learn about Apple’s rumored subscription TV service, or the next Apple TV during the WWDC, you’ll have to keep waiting. Apple had other priorities. As predicted in the rumor sites, it was very much about enhancing the reliability and performance of OS X and iOS, with fewer gee-whiz features. Apple […]

In my weekend column, I suggested that Apple CEO Tim Cook could be a little more direct in responding to the critics and inaccurate reports. Yes, he does on occasion correct the record during the quarterly conference call with financial analysts. But outside of a dedicated audience of Apple diehards and the financial community, those comments, […]

So the theory goes that Apple wants to hit the pause button on loading up OS X and iOS with new features and technologies. Time to take the Snow Leopard approach and deliver a release that is designed to clean up the lingering bugs and improve performance. In theory, this sounds just fine, although no […]

Ahead of Monday’s Apple media event, it seemed to be all about Apple Watch. Now that it’s over and done with, it’s also clear Apple is making big investments into the future of the Mac, and, in fact, appears to be pointing into a probable direction for PC technology. So when you look at the […]