As I suggested in yesterday’s column, Tim Cook clearly has to meet a higher standard as he moves Apple forward into uncharted waters. In introducing the glass and aluminum-clad iPhone 5, Apple tried to raise the bar again in a hugely crowded market. A whole lot was changed, but most of the essentials were telegraphed in […]

Assuming the rumors and speculation are partly or mostly accurate, I suppose you would agree that tech savvy people have a pretty good idea about the next iPhone. It is supposed to be called the iPhone 5. It will be introduced at a so-far unannounced media event on September 12, and will go on sale […]

There has been so much speculation about what Apple would announce during the WWDC keynote that I hesitated to take much of it seriously. But I will focus on the reality and some of the key fictions, and maybe a few just-misses. But the opening, with Siri doing the intros, was certainly in keeping with […]

As the media prepares for whatever Apple Inc. will reveal at next week’s WWDC, the speculation is mounting that this might be one of the most all-encompassing events in years when it comes to new product intros. Yes, we know about the Mac OS X, with expectations for a final or release candidate of Mountain […]