For months, we’ve been hearing about an alleged “iPhone Super Cycle.” The introduction of a premium model, the iPhone X, was supposed to be so compelling that scads of people were expected to upgrade, far more than in the usual cycle. Thus sales would soar, and, until things died down, or unless a new super […]

Let me put my cards onto table. Although I have worn wristwatches since I was maybe ten years old, I have not bought anything particularly expensive. Even when I had a decent amount of spare cash to buy something fancy, I’ve opted for the relatively cheap. Maybe it’ll have a few extra geegaws and such, […]

For the past few years, Apple has been regarded as essentially a one-product company, because more than half of its revenue is generated by the iPhone. The theory does that, if iPhone sales tank, or start to erode, the company is in deep trouble, very deep. The impression was only buttressed during the quarters where […]

Making its way among the crowded coverage of the alleged iPhone 8, there are reports that may confirm some of my expectations about the Apple Watch. Now I’m not about to take most rumors seriously. While some are certainly based on genuine sources, such as product leaks in Apple’s supply chain, and others on background […]