Amid all the comments about Apple’s less-than-stellar sales performance in the last quarter, there have been suggestions on how Apple might fix things. Some were dumb, such as suggesting that the iPhone 7 needs to be a more compelling update. It’s dumb because we do not know what features or performance levels an iPhone 7 will […]

So there was an article in a certain blog claiming that we are nearing the end of OS X as we know it. If true, that raises all sorts of fascinating possibilities about what Apple might do, and how Mac users might be impacted. Indeed, when I first saw the article, I expected to read […]

In marketing, branding may be as important or more important than the product itself. Sometimes a brand name becomes a verb for an entire product category. For years I referred to a bandage as a “Band-Aid” until I realized I was giving Johnson & Johnson free publicity. My mother would always refer to a certain kitchen appliance […]

We don’t know the official Apple Watch sales numbers for the second quarter, but there were broad hints during the quarterly conference call with financial analysts. So we heard that Apple sold more of them than the iPhone in its first nine weeks, or the iPad in the comparable period. But we do know that […]