As most of you know, Apple launched iOS 10 and macOS Sierra at the Worldwide Developers Conference in June. This is the norm for Apple in recent years. Joined by tvOS 10 and watchOS 3, Apple paraded a wealth of new features meant to entice you to upgrade. Or perhaps buy new gear that would put […]

Over the years, I’ve read about loads of reasons not to buy anything from Apple, or at least to be deeply concerned about what the company is doing. While there’s plenty of room for different opinions, one hopes the facts don’t change. But sometimes things become so murky that simple marketing or branding exercises can turn into […]

The crystal ball readers and rumor sites had a big day Monday when Apple CEO Tim Cook and crew delivered the WWDC keynote. Of of the things they predicted will come to pass, and there were a some added goodies that are welcome if not earth-shattering.. One prediction that failed was the hope for new hardware. Refreshed […]

The big tech story for June will be all about Apple, and the media will have plenty to say before, during and after as to whether Apple’s new product announcements will have any potential. So, as expected, Apple has invited selected members of the press to attend the WWDC keynote on Monday, June 13 at […]