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    So Whither Apple TV

    December 5th, 2014

    The Apple TV has been considered Apple’s next potential great thing for quite a while. First a hobby, it’s now a supposedly full-fledged product that seems strangely unfinished. To many, it’s just another streamer, a way to deliver TV shows and movies to your TV set, and content from your Mac or iOS device courtesy […]


    Writing About Products That Do Not Exist

    March 25th, 2014

    Apple has one advantage in saying very little about future products. It gives the media plenty of space to make things up, or at least attempt to speculate about what form those future products might take. This year’s Apple product focus begins with the next versions of the gear with which we’re already familiar, such […]


    Revisiting Apple TV Myths and Reality

    February 14th, 2014

    The world wonders — or maybe a few people wonder — where’s the ultimate TV interface that Steve Jobs allegedly developed in the final months of his life? According to his biographer, Walter Isaacson, Jobs boasted of cracking the code for the greatest TV interface ever, but nothing has come from this statement. Except assumptions. The first assumption was […]


    Did Roku Just Beat Apple in the TV Market?

    January 7th, 2014

    So there’s a published report this week, timed for the opening of the Consumer Electronics Show (CES), which boasts that Roku’s video streaming interface will soon find its way onto regular TV sets. This isn’t so surprising considering that Roku received some $60 million in additional working capital last May. As many of you know, […]