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    The Great “What Would Steve Jobs Do” Conspiracy

    November 16th, 2016

    When Walt Disney died at the “tender age” of 65 in 1966, the executives who took over his company were in a quandary. What to do next? What would Walt have done anyway? But the quest to look back also hurt the company’s direction for years. Critical decisions weren’t made, at least until they realized […]


    The Apple Event Still Won’t Belong to Tim Cook

    September 12th, 2012

    From the day he took over as CEO of Apple, Tim Cook had to work overtime to prove his mettle. He was operating in the shadow of Steve Jobs, and maybe nobody could carve out a distinctive place in the sun after that opening act. But it’s also time to be realistic. Consider that Jobs […]


    Tim Cook Interview Debunks Critical Talking Points

    May 31st, 2012

    One thing is certain from the Tim Cook interview at the AllThingsDigital D10 event, and that is that he has the company line down pat. What’s more, his positions don’t appear to represent the huge departure from the Jobs era at Apple that some would have you believe. This doesn’t mean that Cook hopes or […]