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    Yet Another Look at Mac Sales Numbers

    November 8th, 2017

    It’s easy to forget when PC market surveys get it all wrong. The facts are simply ignored, as follow-up stories pretend it never happened. So early in October, both Gartner and IDC released surveys of global PC sales. According to IDC, Mac sales totaled 4,901,000, representing a mere 0.3% growth over last year. Gartner, however, […]


    More About the Business Case for the Mac

    October 27th, 2017

    When I wrote about recent Apple partnerships with businesses, I only looked at part of the equation. There’s a lot more to report, but I’ll get to that shortly. Now the closest look I had at the business case for the Mac was a company I worked at during the mid-to-late-1980s. It was a prepress […]


    So Maybe, Just Maybe, the iPhone 8 is Doing Well

    September 28th, 2017

    You can’t possibly imagine the potential tragedy. With great fanfare, Apple introduces two new lines of iPhones. The first, the iPhone 8, is essentially an iterative update to the iPhone 7 with a glass backing and the usual faster parts. You almost think that, from here on, Apple has given up the “s” label for […]


    Apple TV and Making the Wrong Decisions

    August 24th, 2017

    Year after year, Apple customers may have felt that the Apple TV set-top box had a future. Once it hit the second generation, as a tiny device capable of receiving streaming video, the possibilities seemed rich. While the second generation was limited to 720p HD, it was enhanced to 1080p, the maximum HD resolution, in […]