Consider that thousands of applications are available for you to download from the App Store. Many are free, and most others fairly cheap. In fact, a surprising number of titles can be had for less than $5.00, but lots of new developers are prospering despite the questionable state of the world economy. However, there are […]

It’s very clear that the words Mac and cheap don’t align very well. Although you can buy a fair number of note-books for hundreds less, the cheapest MacBook remains $1,099. A refurbished model, or one bought through Apple’s educational channels, can save you a modest sum, but that’s the best you can do if you prefer […]

A normal part of child psychology is that, if the parent asks for something, the response will often be the opposite of what they expect. This is part of the process of establishing the child’s own independent personality. Now I wouldn’t say that Apple’s strategy shows a childlike veneer, but they certainly have long-term marketing […]

Here’s where we left off in the 1990s: Apple CEO Steve Jobs, then with the word “interim” ahead of his title, conceded that the operating system wars were over and Microsoft was victorious. It doesn’t matter if Microsoft cheated to get there — and I think they did. In the end, Apple was doomed to […]