• Explore the magic and the mystery!


  • » Currently browsing posts tagged with: Volkswagen

    Another “Apple Can’t Do That” Report

    September 23rd, 2015

    There’s an unfortunate habit of the media, and even industry executives, to underestimate Apple. Do you remember when the iPhone came out, and how Steve Ballmer famously announced, “There’s no chance that the iPhone is going to get any significant market share”? I’m serious! Of course, when you look at the market share of the […]


    Grasping for Straws about an Apple Car

    March 20th, 2015

    After the initial flurry of reports about Apple setting up a project to create a car, the talk has sort of died down. This is quite understandable. Even if true, such a beast won’t appear for several years, unless Apple pulls off a miracle in setting up a manufacturing and dealer network. Regardless, there’s always […]


    Apple in 2014: Are There No Original Ideas?

    December 31st, 2013

    So you’ve heard nearly the same chatter from a number of sources about what Apple might do in 2014. Certainly Tim Cook has made some big promises, about great products and some new product categories. That ought to be quite sufficient to fuel the speculation, and there has been plenty of that. But even the […]


    Auto Makers Need to Talk to Apple

    June 28th, 2011

    In this weekend’s newsletter, I gave a brief overview of the state of certain compact and mid-sized cars in different price ranges. I was actually quite impressed by the lot as far as comfort and drivability were concerned, certainly compared to the little cars I drove long, long ago. The lone sore spot, and you […]