Apple’s participation in the auto business has been on a fairly basic level. With CarPlay, you can “play” or stream some apps from your iPhone onto your vehicle’s infotainment system. While you can keep tabs on email and other messages, it works best with mapping and music. Unfortunately, it’s also somewhat awkward to use, because […]

I read two articles before writing this column. One suggested Apple had scaled down Project Titan to focus on CarPlay on steroids, more or less. Another considered recent developments to suggest that an Apple Car was still on track. So what do Apple executives think when they read two articles from two relatively well-known publications drawing opposite […]

Consider the impact. What if Apple produced a brand new iPhone that caught fire or blew up in normal use due to a defective battery system? This would be a product defect way beyond Antennagate and Bendgate in impact. It would endanger the safety of tens of millions of customers. Despite all the apologies in the world, […]

Consider this scenario: You’re taking the family on a long trip, and the gas gauge is about to hit the empty zone, and you soon locate a sign about gas stations at the next exit. With fingers crossed that there’s enough gas left in the tank, you turn to the offramp and, within a few minutes, you […]