When one’s predictions are largely fulfilled at an Apple event, you have to feel delighted, and that’s an understatement. Consider Snow Leopard. For quite some time, I have joined some of my colleagues in suggesting that Apple ought to provide an upgrade version, for Leopard users, that was priced far lower than usual. My reasoning […]

You have to hand it to Apple. They sure know how to catch your attention. While their stock began to dip in the run up to the WWDC keynote, and expectations were fairly centered on the iPhone and Snow Leopard, Apple did something few expected, and that was to cut prices on their entire note-book […]

When you look at the latest ad campaign from Microsoft, the ones featuring an actor pretending to be a regular person, whose given a sum of money to buy a personal computer that suits their specific needs, what do they want you to believe? Well, the common assumption is that there’s a real Apple Tax, […]

You’d think a company that’s been in the public eye since the 1970s would be pretty well known as far as products and strategy are concerned. But that doesn’t stop the myths and the FUD (short for Fear, Uncertainty, Doubt) from being spread by people who may have vested interests that prevent fair treatment of […]