You’d think a company that owns more than 90% of its primary market would understand how to sell its products and services. After all, isn’t that how they made it to the top? Well, it appears Microsoft hasn’t found the going terribly easy when it comes to convincing individuals and companies that Windows Vista is […]

All right, try to put yourself in the shoes of someone who has never purchased an Apple product, or perhaps did so way back when, but later migrated to the Dark Side. In recent months, you have been exposed to endless articles and ads about the joys of Macs, iPods and the ever-so-popular iPhone. Now […]

Imagine if you were the CEO of the world’s largest software company, and that some of your products had shares of upwards of 90% in certain market segments. You are sitting at the top of the mountain, reasonably secure in your knowledge that there were no credible competitors out there, and that your place in […]

One common objection to Macs might be called the “McDonalds argument,” which posits that, since Windows occupies more than 90% of the world’s personal computers, they have to be the best. The public says so. While I won’t say McDonalds is necessarily bad as fast food establishments go, the food is a far cry from […]