The conventional wisdom, such as it is these days, has it that Apple no longer craves professional content creators, such as audio engineers, video editors and others who traditionally buy Mac Pros, Final Cut Pro and the Logic Studio audio production suite. There’s even a published report from Europe suggesting that the Logic programming team […]

I suppose it all started with the release of Final Cut Pro X. Apple threw out the playback for its professional video editing app, and many video editors who depended on FCP for their workflows howled. Yes, they had good reason at the beginning, because Apple had to dump mission-critical features to get the first […]

When Apple released a totally new version of Final Cut Pro last spring, at a bargain basement price of $299.99, a frightening number of video editing professionals howled. How dare Apple destroy their work tool in order to expand the market to consumers? This unfortunate decision struck many as similar to what Apple did when […]

Back when Apple released iMovie ’08, iLife customers freaked. Apple changed things drastically, particularly such traditional movie editing features as the timeline. Some things were dropped, thus resulting in an app that many perceived as being less usable than the previous version, iMovie HD. Well, Apple explained, at the time, that building a new consumer […]