What I just wrote must seem so obvious, you have to wonder how anyone could possibly misunderstand the way the company operates, but it’s clear a lot of people do. That’s particularly true for the folks who claim to be experts about technology. Maybe it’s the training. I mean, when my son attended college, he […]

You love them, you hate them. The products are great, but some of the marketing and product initiatives are inscrutable. Even though Apple is supposedly doing surprisingly well during this holiday season, despite the economic downturn that may have not bottomed out, I’m sure they’ve also done plenty to upset customers in one way or […]

Those of us who embraced the Mac as the ideal personal computer solution early on might have been thought of as elitists at one time. That’s because we all paid substantially extra for the privilege, and that’s where the concept of the “Apple Tax” began. More to the point, for so many years, the Mac […]

Back in the early days, your expandable Mac came with technologies that other personal computers didn’t always contain, such as NuBus for peripheral cards for graphics and other tasks and SCSI for such devices as external hard drives and scanners. There were also the proprietary ADB ports for input devices. But with the introduction of […]