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    Apple and Products for the Future

    April 10th, 2015

    In yesterday’s column, I summarized some of the initial reviews of Apple Watch. In large part, they concluded that it’s beautiful to behold, offers a wide range of useful features, but suffers from buggy, slow-launching apps among other things. It’s a version 1.0 product, with loads of potential, but there were soft spots that, in […]


    More Foolishness About Unreleased Apple Products

    April 7th, 2015

    You can bet that, even when Apple hasn’t announced a product, some online bloggers will ignore the facts and pretend to describe the specs and the features, missing or otherwise. That comes even before others suggest that you shouldn’t buy the product after all. Give it time to develop. Chase the moving target, but don’t […]


    Of Halo Effects and More Halo Effects

    March 31st, 2015

    You know the score: People who buy other Apple gear, such as an iPhone or an iPad, are tempted to consider Macs the next time they are in the market for a personal computer. In recent years, Apple has claimed that some 50% of the people who buy new Macs at an Apple Store are new to […]


    The Note-book of the Future

    March 11th, 2015

    Ahead of Monday’s Apple media event, it seemed to be all about Apple Watch. Now that it’s over and done with, it’s also clear Apple is making big investments into the future of the Mac, and, in fact, appears to be pointing into a probable direction for PC technology. So when you look at the […]