All right, try to put yourself in the shoes of someone who has never purchased an Apple product, or perhaps did so way back when, but later migrated to the Dark Side. In recent months, you have been exposed to endless articles and ads about the joys of Macs, iPods and the ever-so-popular iPhone. Now […]

Depending on your point of view about a situation, you can either kick someone when they’re down, or support them and give them a reasonable amount of time to recover. Since Apple Inc. is at the top of the world these days, you can bet that any problems they encounter will be amplified. After all, whatever […]

When I read a commentary from John Martellaro of The Mac Observer this week, suggesting that Apple might want to use some of its huge cash reserves to construct a highly-automated manufacturing facility as a hedge against poor working conditions and uncertainties in Asia, I was struck by a single paragraph that contained a quote […]

I like to think that, aside from my unusual day job, I’m a fairly typical Mac user. Most of the time, the computers I’ve purchased have been supremely reliable. I actually had only two that had to be returned to Apple for repairs. One was the dreaded PowerBook 5300ce, a member of a product family […]