Almost every time someone discusses Apple’s pricing, it is assumed that you can buy similar products from other companies for less. From the release of the very first Mac, you supposedly had to pay more money to go Apple. Indeed, Apple was often attacked for daring to charge extra for Macs and other gear. Now […]

There’s no shortage of tech and financial pundits telling Apple what to do. They evidently assume that Tim Cook and his team don’t know anything, or, when Steve Jobs passed in 2011, everything that made the company great died with him. Unfortunately, that’s a meme that’s been played out in the media since then. That, […]

Predictably, financial and media pundits are busy churning out pieces speculating about what you can expect from Apple Inc. in 2014. Predictably, some of those articles make long-disproven assumptions about the company’s history, and use that incorrect information to make questionable predictions. So there is one article, from a large tech blog (which does not […]

The media has made a big deal out of a report quoting an Apple official as saying that Steve Jobs approved the next two iPhone revisions before he died. If true, that would be treated as some sort of spectacularly unexpected revelation. The assumption has been that everything Steve Jobs did for Apple ended on […]