Just the other day, I read an article about a new feature in iOS 9 known as App Thinning. It’s basic function is to limit the resources of an app to what’s needed on your device. So your iPhone 6s will download a slightly different version of an app than your iPad Air 2. The latter […]

During Apple’s September 9th media event, the stock price went down. That’s nothing new (it was up 2.2% on Thursday), because meeting expectations doesn’t seem to count anymore. Indeed, a very large part of what was revealed by Apple had already been predicted by tech pundits and rumor sites. From the iPhone to Apple TV and […]

As most of you know, the iPhone is the juggernaut that fuels that Apple marketing machine. The vast majority of sales and profits come from a product that was greeted with lots of skepticism when it first arrived in 2007. Hundreds of millions are in use around the world, and at a time when Google’s […]