So there was an article in a certain blog claiming that we are nearing the end of OS X as we know it. If true, that raises all sorts of fascinating possibilities about what Apple might do, and how Mac users might be impacted. Indeed, when I first saw the article, I expected to read […]

The rumor sites were pretty much on the mark about Apple’s March 21st media event. From a 4-inch iPhone, to a mid-sized iPad Pro, even the basic specs were mostly accurate. Clearly Apple’s supply chain is leaking like a sieve and it’s doubtful Apple can do very much about it. But they were game. Apple put on […]

As I read the list of new features for tvOS, which is designed for the fourth-generation Apple TV, I really wondered what Apple has been selling up till now. According to published reports, the latest tvOS 9.2 beta adds support for dictation and Bluetooth keyboards. It should be released soon. In December, a tvOS 9.1 […]

In marketing, branding may be as important or more important than the product itself. Sometimes a brand name becomes a verb for an entire product category. For years I referred to a bandage as a “Band-Aid” until I realized I was giving Johnson & Johnson free publicity. My mother would always refer to a certain kitchen appliance […]