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    Why Do You Believe Consumer Reports?

    April 6th, 2011

    Just this week, Consumer Reports posted an online review covering the iPad 2, and a small number of also-rans in the tablet PC world. This report was meant as an upgrade to an article that appeared in the May 2011 newsstand issue, which was prepared before the iPad 2 was available to evaluate. The conclusion […]


    Newsletter Issue #589: Apple Exploits Our Need for Instant Gratification

    March 14th, 2011

    I understand the need for wanting something now, and it’s not just an attractive fellow member of our species. Back in the late 1960s, I took a test drive in an innovative motor vehicle that masqueraded as a simple compact car. It was the Mazda R100, the first mass-produced car that contained the Wankel Rotary […]


    In Search of a Millisecond

    January 26th, 2011

    To put things into perspective, don’t forget that a millisecond is a thousandth of a second. It takes 300 to 400 milliseconds for your eye to blink, and I don’t expect you can measure it on your stop watch. Back in the 1970s, I drove a mundane-looking but innovative car, a Mazda RX2, which featured […]


    Consumer Reports Can’t Be All Things to All People

    July 23rd, 2010

    If you accept the conventional wisdom, Consumer Reports is the best product review publication in the U.S. The reason is that it’s run by a non-profit corporation that not only doesn’t accept advertising, but actually purchases the items it tests, most often from regular dealers. In other words, it’s incorruptible. So how can you beat […]