There’s an unfortunate habit of the media, and even industry executives, to underestimate Apple. Do you remember when the iPhone came out, and how Steve Ballmer famously announced, “There’s no chance that the iPhone is going to get any significant market share”? I’m serious! Of course, when you look at the market share of the […]

After the initial flurry of reports about Apple setting up a project to create a car, the talk has sort of died down. This is quite understandable. Even if true, such a beast won’t appear for several years, unless Apple pulls off a miracle in setting up a manufacturing and dealer network. Regardless, there’s always […]

Recently I spent several hours fiddling with the audio settings on my Kia’s sound system, such as it is. I’ve had a lot of cars over the years, cheap, mid-priced and expensive, and never had the audio hardware that just worked without some manual labor to fix the tonal balance. Not once. The default settings were […]

I suppose Ford’s executives felt that a partnership with Microsoft to create a new user interface scheme for their vehicle’s infotainment systems seemed perfectly logical. After all, Windows was the number one personal computing platform on the planet — this was before the amazing growth of iOS and Android. Surely giving customers something built by the company […]