No doubt any list of the five or ten worst or best of something-or-other is apt to attract attention. It’s not just on the David Letterman show; tech writers have eagerly embraced this gimmick. There are the ten worst or best apps, smartphones — you get the picture. But since Apple is almost always in the crosshairs, […]

So, without giving you a reference to the original source, and confuse you further, some tech media sites fell for the foolish claim that iOS 7 somehow makes your iPhone waterproof. Are you with me so far? Now implicit in such an absurd assumption is the belief that software will somehow render the hardware impervious […]

Let’s take a brief journey back through time. In 2012, amid predictions that Apple would sell up to ten million copies of the iPhone 5, they announced that a “mere” five million were sold. Now in passing, it should be pointed out that Apple never made any presales predictions, but they did state that they […]

To some, it’s not what Apple says, but what they don’t say that counts. So, lacking a statement about preorders for the iPhone 5c, some financial analysts concluded sales must be poor. Apple’s stock price tanked yet again, with the unwarranted assumption that this new iPhone lineup was destined to fail, but all without evidence […]