There’s no shortage of tech and financial pundits telling Apple what to do. They evidently assume that Tim Cook and his team don’t know anything, or, when Steve Jobs passed in 2011, everything that made the company great died with him. Unfortunately, that’s a meme that’s been played out in the media since then. That, […]

Predictably, financial and media pundits are busy churning out pieces speculating about what you can expect from Apple Inc. in 2014. Predictably, some of those articles make long-disproven assumptions about the company’s history, and use that incorrect information to make questionable predictions. So there is one article, from a large tech blog (which does not […]

So a popular online publication has posted an article with an astounding revelation, that the fingerprint sensor that debuted on the iPhone 5s, known as Touch ID, isn’t quite perfect. Rather, it’s an “epic fail.” It doesn’t work for everyone, implying that maybe Apple is cheating its customers by not delivering absolute perfection. The article […]

Apple is very invested in California, witness the choice of Mavericks, a popular surfing location in that state, as the name of the tenth reference release of OS X. And the phrase, “Designed by Apple in California,” adorns the products. But designing is only a part of the equation. At one time, a lot of […]