I’ll bet you didn’t know this, but Apple has been lying to you all along about the MacBook Pro. You see, according to a certain blogger that shall not be identified here, it’s not really a “Pro” machine. Besides, using the word “Pro” is just an old fashioned cliche, and maybe Apple should stop identifying its […]

There’s a perception, and I’ll leave it to the reader to say whether it’s valid, that Apple may have underwhelmed customers for 2016. So let’s look at what happened and see what might have been. Throughout 2016, at least so far, Apple has been attacked for conveying the impression that they were more or less giving […]

When he dispatched all the extraneous and confusing Mac models in the 1990s, Steve Jobs split the lineup into two camps — the consumer Mac and the professional Mac. This was best exemplified by the iMac and the Power Mac. The notebooks became iBooks and PowerBooks. The distinctions were obvious. Even after the first Intel-powered Macs arrived in […]

Typical of any new product, there will be questions and criticisms. So the Late 2016 MacBook Pro costs a lot more than its predecessor. Is that a good idea, considering that Mac sales have been dropping in recent quarters? Is Apple looking for short-term gains, are there development costs to recover? To add to the […]