Shortly before I began to write this column, I saw a TV ad for the new MacBook Pro. The only memorable part was the flashy deomonstration of the joys of the Touch Bar, and it is the tentpole feature of the new notebooks. The rest isn’t quite so important. It doesn’t matter that it’s thinner […]

The carping about the perceived lapses in the Late 2016 MacBook Pro won’t end. I would have thought that complaining about the lack of a 32GB option, the high price, and hopes for more performance and battery life, would die down after a while. But they haven’t, and there are other issues that are getting […]

You’ve heard all this before: There’s an article in a certain online publication that pretends to analyze Apple under Tim Cook and Jonathan Ive and reach conclusions about the company’s future. There’s a lot nuance as to what they believe Apple is doing or not doing, but, obviously, real facts are scarce. It’s not as if […]

According to Apple’s financial guidance for the current quarter, sales will rise somewhat. This is a change from previous quarters this calendar year where sales were lower, mostly because of reduced demand for iPhones. Forgetting the reason, there may be legitimate criticisms that Apple didn’t release enough new gear this year, and perhaps that explains lower demand […]