If you can believe recent sales estimates from Gartner, Mac sales over the past year fell about twice as much as the average for PC sales. This may be particularly disconcerting, since Apple has long claimed that the rate of growth of the Mac has exceeded the overall PC market. That was mostly true until the […]

The ingredients may have been there for Mac sales to continue to fall. Up till the fall of 2016, only one Mac had been refreshed, the MacBook with the usual processor upgrades. While OS X became macOS with the release of Sierra in late September, not a peep was heard from Apple about any further […]

It’s very clear that Mac users are really feeling left out these days by the dearth of product upgrades from Apple. Some of you may have read the Bloomberg piece that claims that the Mac platform is getting short shrift. But CEO Tim Cook now asserts there are great things for desktop computers in Apple’s […]

The future of the Mac has become fodder for discussions by a major financial publication that is getting lots of circulation at the same time Tim Cook, in a message to Apple employees, has reasserted the company’s commitment to the Mac. You’d think it’s either one or the other, or perhaps there are elements of […]