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    The Mac Upgrade Report: Boring?

    July 6th, 2017

    For a while, many Mac users felt abandoned by Apple. The critics said that, since Apple makes roughly 60% of its revenue from iPhones, other products are being given short shrift. It would seem to mean that Apple didn’t care about 40% of its business. But is that even remotely true? Certainly there’s no evidence […]


    Apple Embarrasses Intel

    June 14th, 2017

    A key reason why the pace of Mac hardware updates has slowed in recent years can be placed in the hands of Intel. As they fell behind releasing new silicon, Apple was left without the parts they needed to do proper refreshes. True, Apple did allow the Mac to languish way beyond the release of […]


    The Mac is Really Back at Apple

    June 8th, 2017

    Let’s not forget that Apple Inc. used to be known as Apple Computer Inc. But in 2007, with the launch of the iPhone, the word “Computer” vanished. What changed? It’s not that Apple suddenly stopped making Macs, or didn’t built other products over the years. Don’t forget that the original PostScript printer, the Apple LaserWriter, […]


    The Mac-with-Touchscreen Argument Revisited

    May 22nd, 2017

    Just the other day, I read an article from a somewhat confused pundit that started with some accurate statements. But it then went off the rails. So it correctly pointed out that Mac sales were up in the March quarter, whereas Microsoft Surface declined. This despite the arrival of the $2,999.99 Surface Studio all-in-one, a touchscreen-based […]