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    The MacBook Air: Designed From the Top Down?

    February 6th, 2008

    You know that Apple will never reveal all the down and dirty details of how it actually designs products. After all, they don’t want the likes of Dell and Microsoft to learn any of the intimate details. On the other hand, if you can believe Steve Jobs, the MacBook Air went through some 100 prototypes […]


    Is Apple Gouging iPhone Customers?

    July 4th, 2007

    You’ve read the reports. It costs an estimated $265.83 to buy the raw materials and build the $599 iPhone. So Apple is, therefore, making 55% profit on every unit sold. Does that mean that Apple is cheating you? I’ve seen estimates of that sort before on iPods and other Apple hardware, and I’ll accept, for […]