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    Does Apple Really Build What You Want?

    November 3rd, 2009

    When the Cube first came out in 2000, I got one to evaluate for a major online tech site. As I took it out of the box and hooked it up, my wife waxed enthusiastic over the sexy industrial design. When I wrote up my review, I remarked, quoting a line from an Indiana Jones […]


    The Apple Hardware Report: Make it Better, Not Cheaper!

    October 20th, 2009

    Confounding once again the frequent speculation about additional price cuts for Apple gear, the latest Mac refresh keeps prices pretty much the same as the previous models. But that’s where the resemblance ends. All right, the $599 and $799 Mac mini receive at best modest speed bumps. However, one of the seldom-mentioned uses for this […]


    So Where Are The Missing Apple Desktops?

    January 13th, 2009

    All right, so we know that Apple doesn’t really like trade shows, and I’m sure some of you feel that maybe this year’s announcements were toned down and Steve Jobs pulled from their final keynote to send a message to you and, of course, to the folks who run the Macworld Expo. While I don’t […]


    Will Apple Be Forced to Build Cheap Computers?

    December 22nd, 2008

    You’ve heard it time and time again. Apple won’t enter the low-cost PC market because they don’t want to produce “junk.” Steve Jobs said that himself as recently as the last phone conference with financial analysts in October, when asked whether Apple planned to release a netbook. Since then things have changed in the marketplace, […]