There’s no question that Apple’s marketing people like to use memorable names with which to identify some products or product features. Where, for example, a company might call its Wi-Fi router a WZR-G108, Apple calls it an AirPort Extreme. But that wasn’t always the case. When the first Macs with PowerPC appeared in 1994, there […]

There’s no question that Apple’s marketing people like to use memorable names with which to identify some products or product features. Where, for example, a company might call its Wi-Fi router a WZR-G108, Apple calls it an AirPort Extreme. But that wasn’t always the case. When the first Macs with PowerPC appeared in 1994, there […]

For a product that’s been out just three weeks, the iPod nano has surely kicked up a lot of fuss. At first, some wondered whether Steve Jobs was losing his mind discontinuing the extremely popular iPod mini in favor of the new Flash-based model. A few early reports claimed that sales of the nano weren’t […]

You have to get used to Apple making new product announcements on Tuesdays. But this time it wasn’t a new Mac or a new iPod. It was just a mouse, but not just any mouse, because when Apple gets in the game, you can expect something, well, a little different. So now we have the […]