It’s hard to believe that Apple’s response to Google Maps, Apple Maps, has been around since 2012. It was originally demonstrated at the WWDC that June, with release at the end of September. In addition to the usual turn-by-turn navigation, Apple touted 3D artwork and flyovers. Missing were transit directions, so Apple directed you to […]

I’m sure many of you know the facts, or at least some of them, about how Apple designs and builds its gear. The conventional impression is that iPhones, iPads, Macs, Apple Watches, Apple TV, HomePod and all the rest are made in China or some other Asian country, and those who crave “Made in the […]

So what’s wrong with Siri? Why hasn’t it realized its potential, since it was essentially the original smartphone digital assistant? Why has it been rated far inferior to Google Voice and Alexa? A key reason is said to  be Apple’s privacy policies. Unlike Google and Amazon, you aren’t the customer, thus ensuring far greater security when […]

One way for industry analysts to reduce a company’s share of a specific market is to change the market. At one time, iPads were placed in a so-called media tablet category, as opposed to a Windows tablet which, is of course, used for real work. This put a modestly expensive gadget in the same category […]