So let’s put this all together now: Apple allegedly sells higher-priced gear than the competition, yet puts significant restrictions on the use of these devices. You have to accept Apple’s ecosystem — make that walled garden — in order to buy Apple. It may, to some degree, be akin to joining a cult where the […]

Once a portion of the media seizes on a narrative, however wrongheaded, it’s often difficult or impossible to change things. Take the perception that Tim Cook is little more than a supply chain geek with a shaky grasp of the public narrative about Apple. For many, the late Steve Jobs was strictly the product person […]

Here we go again. Yet another story about an alleged iPhone 8 feature that is just bound to be dangerous. The disconnect is so obvious that you wonder how some so-called responsible publications manage to publish such wacky stories and imagine they make sense. So let’s put this in perspective. The alleged iPhone 8 is […]

What Apple plans to do to conquer the living room remains a question mark. We know the company is interested. Tim Cook has said so. But the rumors that there might be an Apple branded TV set never came to fruition. Even though there were reports about possible prototypes in the world, it never went […]