When Apple launched the iMac Pro at June’s WWDC, I have to admit I was surprised. I expected a regular old iMac with some higher-end configurations. There are versions of Intel’s Core chips with extra cores, and I thought Apple would choose them. What I didn’t anticipate was a new model with, essentially, the guts […]

To understand what Apple is doing with the iMac, you’ll want to recall where it all began. I’ve mentioned this before, but I was there when it started, as a member of Apple’s Customer Quality Feedback program, which allowed Mac users access to software and, on occasion, hardware. Well, in the spring of 1998, Apple […]

As you might expect, rumors have begun to appear about the forum or substance of the next Mac Pro and the mythical iMac professional version, or iMac Pro. Now contrary to what you might assume on the basis of the previous sentence, I’ll focus on the latter first. There’s a personal reason why. Back in the summer of […]

So when Tim Cook first attempted to reassure professional Mac users that they had the love, there was plenty of skepticism. A lot of that was centered on the unfortunate fact that the Mac Pro hadn’t been upgraded in three years. If Apple really cared about pros, wouldn’t they have released at least a minor […]