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    Is Apple Finally Getting a Hand on Pricing?

    February 26th, 2005

    For as long as I can remember, one of the biggest objections Windows users posed to buying a Mac was the price. The conventional wisdom, repeated by many technology writers, had it that you must pay a premium to buy a product with the Apple logo on it. But is it really true? Well, if […]


    The Mac mini is Just the Beginning

    January 22nd, 2005

    The concept of a cheap Mac is so unusual in our tiny corner of the universe, I dare say a lot of you probably aren’t quite sure what to make of it yet. Mac users, at least those who have made online comments, regard it as just another Mac and a new source of potential […]


    Can the Mac mini Really Convert Windows Users?

    January 22nd, 2005

    For years, diehard Windows users, and that includes some technology writers, have pronounced Apple dead and buried. It’s not that Apple hasn’t at times contributed to the speculation. But a company that has loads of cash in the bank and shows good profits each quarter isn’t on life support. At the same time, the market […]